MUSTAPHA, Yusuf Ismaila  Ph.D.

Department: Marketing

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RESEARCH INTERESTS OR COMMISSIONED PROJECTS

  1. Environmental Factors, Multi-product Marketing Strategy and Performance of the Food and Beverage Industry in Nigeria, an Unpublished Ph.D. Thesis submitted to the Postgraduate School, Usmanu Danfodiyo University, Sokoto, Nigeria.  Completed in December, 2013.
  2. Impact of Multi-product Marketing Strategy on the Sales Growth of Manufacturing Organizations: A Case Study of Lubcon Nigeria Limited, Ilorin, an Unpublished M.Sc. Thesis submitted to the Postgraduate School, University of Ilorin Nigeria. Completed in May, 2007.
  • Sales Promotion of Consumer Products: A Case Study of Nigerian Tobacco Company Plc., an Unpublished M.B.A. Project submitted to the Postgraduate School, Usmanu Danfodiyo University, Sokoto, Nigeria. Completed in March, 1999.
  1. Investment Climate and International Trade: An Empirical Study of Activities across Illela Border Post, an Unpublished B.Sc. Project submitted to the Department of Management Studies, Usmanu Danfodiyo University, Sokoto, Nigeria. Completed in December, 1992.

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PUBLICATIONS:  

Journal articles in Print (Home Based)

  1. Mustapha, Y. I. (2007): Influence of sales force size on the revenue generation of marketing organizations in Lagos State. Advances in Management. 6 (1), 43-51, Published by Department of Business Administration, University of Ilorin, Ilorin.
  2. Mustapha, Y. I. (2008): Assessing marketing strategies in manufacturing firms in Kwara State. Advances in Management. 7 (1); 45-54, Published by Department of Business Administration, University of Ilorin, Ilorin.
  3. Mustapha, Y. I. & Ekpunobi, G. N. (2011): Assessing the effect of environmental factors on the performance of depressed textile manufacturing firms in Kaduna State. Advances in Management. 9 (1); 114-127 Published by Department of Business Administration, University of Ilorin, Ilorin. Available online at http://www.unilorin.edu.ng/ejournals/index.php/AIM/article/view/1745
  4. Mustapha, Y. I. & Ekpunobi, G. N. (2012): The impact of small and medium scale enterprises on economic development of Kaduna State. Entrepreneurial Journal of Management Sciences,.1(1); 158-173, Published by College of Management Sciences, Al-Hikmah University, Ilorin.
  5. Mustapha, Y. I., Abdulsalam, D. & Abdul, F.A. (2014): Impact of technological competitive environmental factors on operational strategies of listed manufacturing firms in Nigeria’s food and beverage industry. Ilorin Journal of Management Sciences, 1 (2); 178-191, Published by Faculty of Management Sciences, University of Ilorin, Ilorin. Available online at http://www.unilorin.edu.ng/ejournals/index.php/ijms/article/view/1788
  6. Mustapha, Y. I. & Aun, I.I. (2015): Corporate social responsibility and organisational productivity: A study of MTN Nigeria limited, Ilorin, Kwara State. Ilorin Journal of Marketing. 1 (1); 168-182, Published by Department of Marketing, University of Ilorin, Ilorin. Available online at http://www.unilorin.edu.ng/ejournals/index.php/ijm/article/view/1346
  7. Aremu, M.A., Mustapha, Y. I., Apara, Marufat Olabisi & Okpara, Kyrian Kelechipara, K.K. (2016): Competitiveness in communication industry: A need for service quality and customer satisfaction. Ilorin Journal of Marketing. 3 (1); 124-140, Published by Department of Marketing, University of Ilorin, Ilorin. Available online at http://www.unilorin.edu.ng/ejournals/index.php/ijm/article/view/1973

Accepted for Publication

  1. Abdul, F.A. & Mustapha, Y.I. : Influence of students’ perception on the survival of interest free banking services in Kwara State. Al-Hikmah Management Review. Published Department of Business Administration, Al-Hikmah University, Ilorin, (Letter of Acceptance dated 15/03/17).

Chapter in a Book (Home Based)

  1. Mustapha, Y.I., Aun, I.I., & Akanbi, S.O. (2017) Business Opportunities Evaluation and Feasibility Report Writing. In The Entrepreneur: A Book of Reading in Honour of Late Professor Sunday Oyewole Otokiti (1951-2016) Ogundele et.al (eds.) 1; 139-160. Published by Department of Business and Entrepreneurship, Kwara State University, Malete.

National

Journal Articles in Print (National)

  1. Mustapha, Y.I.(2007): Strategic role of marketing in the economic development of Nigeria. Academy Journal of Marketing Research. 1 (3); 1-14, Published by Marketing Academy of Nigeria, Ahmadu Bello University, Zaria.
  2. Mustapha, Y.I. (2009): Effect of multi-product marketing strategy on resources optimization in manufacturing firms in Kwara State. Abuja Administration and Management Journal. 6 (1&2); 109-125, Published by Department of Public Administration, University of Abuja, Abuja.
  3. Mustapha, Y.I. & Olatunle, M.A. (2010): Influence of marketing environmental factors on the performance of small and medium scale firms in Kaduna State. Abuja Administration and Management Journal. 7 (2); 47-61 Published by Department of Public Administration, University of Abuja, Abuja.
  4. Abdulrasheed, A., Isiaka, S.B. & Mustapha, Y.I. (2011): Impact of fiscal and monetary policies on the level of economic activities in Nigeria. Lapai Journal of Management Science. 2, (1&2); 64 – 74, Published by Department of Business Administration Ibrahim Badamasi University, Lapai.
  5. Umar, M.S. & Mustapha, Y.I. (2012): Marketing strategies: A comparative analysis of the performance of quoted manufacturing firms in the food and beverage industry. Lapai Journal of Management Science. 3 (1&2); 112-122, Published by Department of Business Administration, Ibrahim Badamasi University, Lapai.
  6. Gbadeyan, R. .A, Kadiri, I.B. & Mustapha, Y.I., (2014): Marketing channel for urban farmers and food security in Ilorin, Nigeria. Kaduna Business and Management Review Journal. 1 (1); 17-35, Published by Department of Business Administration, Kaduna State University, Kaduna.
  7. Anafi, O.A. & Mustapha, Y.I. (2014): A framework for differentiation strategy in the banking Industry: An empirical study. Sokoto Journal of Management Studies. 6 (1); 149- 173, Published by Faculty of Management Sciences, Usmanu Danfodiyo University, Sokoto.
  8. Mustapha, Y.I., Anafi, O. A. & Gbadeyan, R. A. (2014): Product diversification and performance of listed quoted food and beverage industry in Nigeria. AAU Annals of Accounting, Educational and Social Research. 1 (1); 45-62, Published by Department of Accounting, Adekunle Ajasin University, Akungba-Akoko.
  9. Mustapha, Y.I., Umar, M. S. & Aun, I.I. (2014): Marketing strategies: Typologies and application to the Nigeria’s business environment. Sokoto Journal of Management Studies. 7 (2); 160-187, Published by Faculty of Management Sciences, Usmanu Danfodiyo University, Sokoto.
  10. Mustapha, Y. I., Bello, K. A. & Ahmed, A.G. (2015): Impact of sales promotion on revenue generation of Nigerian bottling company, Ilorin Plant. Fountain Journal Management and Social Sciences. 4 (1), 17-29. Published by College of Management and Social Sciences, Fountain University, Osogbo. Available online at http://www.fountainjournals.com
  11. Mustapha, Y. I., Bello, K. A. & Ahmed, A.G. (2015): Effect of sales force size on the performance of selected listed manufacturing firms in South-western, Nigeria. Sahel Analyst Management Sciences 13 (1); 47-59, Published Faculty of Management and Social Sciences University of Maiduguri, Maiduguri. Available online at http://sajms-fmsunimaid.com/testuploada/sahelA5.pdf
  12. Mustapha, Y. I., Aremu, M.A., Yusuf, A. B. & Abdul, F.A. (2016): The traditional marketing mix elements: A literature review from Islamic perspective. Fountain Journal Management and Social Sciences. 5 (1); 1-8, Published by College of Management and Social Sciences, Fountain University, Osogbo. Available online at http://www.fountainjournals.com
  13. Akanbi, S.O., Mustapha, Y. I. & Akinsanya, D. O. (2016): Value chain analysis and the performance of small scale agri-business: Evidence from cultured fish farmers in Kwara State.  Journal of Marketing Development. 1 (2); 85-102, Published by Department of Marketing, River State University of Science and Technology, Port Harcourt. Available online at http://www.mktjournals.com/wp-content/uploads/2016/12/5.pdf
  14. Mustapha, Y. I., Abdulraheem, M. & Omolekan, O.J. (2017): Green marketing and consumer buying behaviour: Evidence from quoted firms in Nigerian beverage in Osogbo Journal of Management Sciences.1 (3); 56-74, Published by Departments of Accounting and Finance and Business Administration, Fountain University, Osogbo. Available online at http://www.osogbojournalofmanagement.com/index.php/ojm/article/view/18

Accepted for Publication

  1. Mustapha, Y. I., Omolekan, O. J. & Bello, K. A.: Marketability of financial services in a competitive banking environment: Evidence from Nigerian banking industry. International Journal of Management Sciences. Published by Faculty of Management Sciences, Osun State University, (Letter of Acceptance dated 12/07/2017).

International

Journal Articles in Print

  1. Aremu, M.A., Mustapha,Y.I., Nageri, Y., & Aremu, M.A. (2015): Product and technology innovation and organizational performance: Evidence from the telecommunication industry. The Pacific Journal of Science and Technology. 16 (2); 156-165, Published by Akamai University, Hawaii, USA. University. Available online at http://www.akamaiuniversity.us/PJST16_2_156.pdf
  2. Aun, I. I., Mustapha, Y. I. & Oyewale, I.O. (2015): Impact of multi-national corporation on human capital development in Nigeria. Journal of Human Resource and Entrepreneurship Development. 6 (1); 1-12, Published by College of Human Resource Development, Jomo Kenyatta University of Agriculture and Technology, Nairobi, Kenya.
  3. Mustapha, Y. I. & Akinsanya, D. O. (2017): Acquisition and performance of the Nigerian banking sector. The Pacific Journal of Science and Technology. 18 (1); 183-191, Published by Akamai University, Hawaii, USA. Available online at http://www.akamaiuniversity.us/PJST18_1_183.pdf

Accepted for publication

  1. Mustapha, Y.I., Salman, A., Aremu, M.A., & Gbadeyan, R. A.: Political marketing and electorates’ choice of political candidates in Kwara State, Nigeria. Zango Journal of Contemporary Issues. Published by the University of Zambia Press, (Letter of Acceptance dated 12/07/2017).

Chapters in Books

  1. Mustapha, Y.I. (2015): Value chain analysis: A tool for assessing firm’s competitive advantage. In Policy Issues and Development, Bandara, H.M. (ed.) 308 -330. Pannipitiya, Sri Lanka: Stamford Lake (Pvt) Limited.
  2. Mustapha, Y.I. & Aremu, M.A. (2016): Green Marketing: An Anti-dote for Climate Change. In Land, Water and People, Tilakasiri, S.L. (ed.) 507-522. Pannipitiya, Sri Lanka: Stamford Lake (Pvt) Limited.