AREMU, Mukaila Ayanda  Ph.D.

Department:                Marketing

PRESENT STATUS:       Associate Professor


PUBLICATIONS:

Home – based Publications

Journal in Print

  1. Aremu, M. A. (2003). New Product Planning and Development: A Veritable Tool for Competitive Advantage, Ilorin Journal of Business and Social Sciences, 8 (1): 101 – 110. Published by Faculty of Business and Social Sciences, University of Ilorin, Nigeria.
  2. Olujide, J. O. and Aremu, M. A. (2004). Strategic Role of Marketing in the Nigerian Banking Industry, Advances In Management Journal, 4 (1):141 – 148. Published by Department of Business Administration, University of Ilorin, Nigeria.
  3. Aremu, M. A. (2006). Salaries and Wages Administration System in Nigerian Banks: Current Trends, in Ilorin Journal of Business and Social Sciences, 11(1 & 2): 242 – 255. Published by Faculty of Business and Social Sciences, University of Ilorin, Nigeria.
  4. Mustapha, A. A, Aremu, M. A. and Fakokunde, T. O. (2012). Capacity Planning and System Utilization in the Management of Queues in Selected Banking Hall in Ilorin Metropolis Entrepreneurial Journal of Management Sciences, 1 (1): 99 - 110. Published by of College of Management Sciences, Al-Hikmah University, Ilorin, Nigeria.
  5. Atolagbe, A. A. and Aremu, M. A. (2014). Developing marketing strategies for the growth and survival of private schools in Ilorin. The Springboard Journal, 1(6), 37 – 51. Published by College of the Humanities, Al-Hikmah University, Ilorin, Nigeria.
  6. Aremu, M. , Mustapha, Y. I.; Apara, M. O. & Okpara, K. K. (2016) Competitiveness In Telecommunication Industry: A Need for Service Quality and Customer Satisfaction. Ilorin Journal of Marketing, 3(1), 124 – 140.  Published by Department of Marketing, Faculty of Management Sciences, University of Ilorin, Nigeria. Available online at http://www.unilorin.edu.ng/ejournals/index.php/ijm
  7. Aremu, M. A., Olodo, H. B., Aremu, M. A. & Rasheed, Y. (2016) Exploring the Effect of Product Strategy on Customer Retention. Ilorin Journal of Marketing, 3(2), 120 – 132.  Published by Department of Marketing, Faculty of Management Sciences, University of Ilorin, Nigeria. Available online at http://www.unilorin.edu.ng/ejournals/index.php/ijm

 

(B) Chapters in books

  1. Aremu, M. A. (2003). Internet Marketing and its Impact on Marketing Mix. In Elements of Marketing, Olujide, J. O. and Bamiduro, J. A. (eds.) 130 – 136. Published by Department of Business Administration, University of Ilorin, Nigeria.
  2. Aremu, M. A. (2005). Motivating and Coordinating Workers in a Dynamic Environment, In Topics in Modern Management, Adeoti, J. A. (eds.) 46 – 59. Published by Department of Business Administration, University of Ilorin, Nigeria.
  3. Aremu, M. A. (2008). Enhancing Political Marketing and Marketing of Political Product in Nigeria, in Nigeria Beyond 2007: Issues, Perspective and Challenges. In Saliu, H. A., Taiwo, I. O., Seniyi, R. A., Salawu, B. and Usman, A. (eds.) 62 – 77. Published by Faculty of Business and Social Sciences, University of Ilorin, Nigeria
  4. Gunu, U. and Aremu, M. A. (2009). “Skill Acquisition and Youth Empowerment” in Leading Issues in General Studies: Humanities and Social Sciences, Lasisi, R. O. and Fayeye, J. O. (eds.) 155 – 163. Published by General Studies Division, University of Ilorin, Nigeria.
  5. Aremu, M. A. (2012). “Starting a New Business and Challenges of Doing Business in Nigeria” in General Studies in the Social Sciences: Some Fundamental Topics, Adeleke, B. L. and Ijaiya, G. T. (eds.) 160 – 173. Published by General Studies Division, University of Ilorin, Nigeria.
  6. Aremu, M. A. (2013). Strategic Marketing Planning and Entrepreneurship in a Developing Economy. In Management and Entrepreneurship in Societal Transformation: Perspectives from Africa, Adebola, S. A. and Gbadeyan, R. A. (eds.) 47 – 69. Published by Department of Business Administration, Faculty of Management Sciences, University of Ilorin, Nigeria.
  7. Aremu, M. A. (2014). Motivation as a strategy for managing employees in Contemporary Issues in Human Resource Management, Aremu, M. A. and Isiaka, S. B. (eds.) 19 – 40. Published by Department of Business Administration, College of Management Sciences, Al-Hikmah University, Ilorin, Nigeria.
  8. Aremu, M. A. & Ajayi, O. (2014). Knowledge management: A fertilizer for enterprises development. In Contemporary Issues in Human Resource Management, Aremu, M. A. & Isiaka, S. B. (eds.) 140 – 152. Published by Department of Business Administration, College of Management Sciences, Al-Hikmah University, Ilorin, Nigeria.
  9. Aremu, M. A. (2015). Nature, Scope and Purpose of Business. In Contemporary Entrepreneurship Development, Gunu, U., Kasum, A. S. & Mustapha, I. Y. (eds.) 1 – 23. Published by Technical and Entrepreneurship Center (TEC), University of Ilorin, Ilorin, Nigeria.

National

  1. Aremu, M. A. (2003). Enhancing Organisational Performance through Strategic Management: Conceptual and Theoretical Approach, The Abuja Management Review, 1(1): 152 – 162. A Publication of Faculty of Management Sciences, University of Abuja, Nigeria.
  2. Aremu, M. A. (2006). Adoption of Direct Marketing as Strategic Marketing Approach in Nigerian Banking System. ABU Journal of Marketing Management, 1(2): 94 – 110. Published by Department of Business Administration, Ahmadu Bello University, Zaria, Nigeria.
  3. Aremu, M. A. & Saka, M. J. (2006). Marketing Communication Mix as Means of Enhancing HIV/AIDS Education in Nigeria, Journal of Administration, 3 (1): 14 – 24. Published by Faculty of Administration, Nasarawa State University, Nigeria.
  4. Olujide, J. O. & Aremu, M. A. (2006). The Impact of Compensation Plan on Salesperson Performance: An Attributional, Adamawa Business Journal, 1 (2): 164 – 172. Published by Department of Business Administration, Adamawa State University, Mubi, Adamawa State,
  5. Aremu, M. A. & Mobolaji, H. I. (2007). Management of International Firms in a Borderless Economy” Journal of Arid Zone Economy, 9 (1): 48 – 58. Published by Department of Economics, University of Maiduguri, Maiduguri, Nigeria.
  6. Aremu, M. A. (2008). The Impact Assessment of Marketing Channel Decisions on Performance of Organisation in a Volatile Economy, Adamawa Business Journal of Management Decision Analysis, 1 (2): 25 – 35. Published by Department of Business Administration, Adamawa State University, Mubi, Adamawa State.
  7. Aremu, M. A. (2008). Customers’ Attitudes Towards Restaurants Selection in Ilorin Metropolis: A Marketing Mix Perspective, Akungba Journal of Management, 1 (1 &2): 114 – 131. Published by Department of Business Administration, Adekunle Ajasin University Akungba, Ondo State, Nigeria,
  8. Aremu, M. A., Bamiduro, J. A. & Aremu, M. A (2007). Impact Assessment of Employee Benefits in work Motivation: A Path to Higher Productivity in Nigeria in Sahel Analyst Journal, 9 (1): 71 – 86. Published by Faculty of Social and Management Sciences, University of Maiduguri, Maiduguri, Nigeria.
  9. Adeyemi, S. L. & Aremu, M. A. (2008). The Strategic Importance of Internet Banking in Nigerian Financial Institutions, Adamawa Business Journal of Management Decision Analysis, 1 (2): 138 – 148., Published by Department of Business Administration, Adamawa State University, Mubi, Adamawa State.
  10. Aremu, M. A. (2008). Conflict Management: A Path to Higher Productivity. Readings in Management Studies, 1: 1 - 19. Published by Faculty of Management Sciences, Usmanu Danfodiyo University, Sokoto, Sokoto State.
  11. Aremu, M. A. & Saka, H. T. (2010). Marketing of Information Products and Services in Nigerian University Libraries: Problems and Prospects, Lapai Journal of Management Sciences, 1 (1): 127 – 140. Published by Department of Business Administration, Ibrahim Badamosi Babangida University, Lapai, Niger
  12. Olujide, J. O., Aremu, M. A., & Bamiduro, J. A. (2009). An Empirical Investigation of Strategic Marketing Planning Implementation In Nigerian Service Industry. Lapai International Journal of Management and Social Sciences. 2 (2): 59 – 74, Published by Faculty of Management and Social Sciences, Ibrahim Badamosi Babangida University, Lapai, Niger State.
  13. Olujide, J.O. & Aremu, M. A. (2010). The Effect of Language and Communication on Marketing Integration Strategies on Asian Multinational Enterprises Operating in Nigeria, Akungba Journal of Management. 2(1): 7 -12. Published by the Department of Business Administration, Adekunle Ajasin University, Akungba.
  14. Aremu, M. A., Gunu, U. & Ajayi, O. (2011). Corporate Governance in Nigerian Banking System: Theoretical and Empirical Perspectives. Lapai Journal of Management Sciences, 2 (1 & 2), 37 - 47. Published by Department of Business Administration, Ibrahim Badamosi Babangida University, Lapai, Niger State.
  15. Aremu, M. A., Mustapha, A. M., Adebayo, A. B. & Aremu, M. A. (2012). An Evaluation of Human Resources Performance: A Metric Measure Approach. Journal of Management and Entrepreneurial Studies, 1(1 & 2): 14 – 22. Published by Department of Business Administration, College of Management Sciences, Federal University of Agriculture, Makurdi, Nigeria.
  16. Aremu, M. A., Olaniyan, J. S. & Aremu, M. A. (2015). Sociological factors affecting customers' behaviour and buying decision in Nigeria Telecommunication Industry. Osun Sociological Review (OSR), 1(1), 105 – 131. Published by the Department of Sociology, Osun State University, Osogbo, Okuku Campus, Nigeria.
  17. Aremu, M. A., Aremu, M. A., Olodo, H. B. & Oluwa, R. A. (2015). Market segmentation as an alternative marketing strategy for enhancing organizational performance. Fountain Journal of Management & Social Sciences (FUJMAS), 4 (1), 1 – 16. Published by College of Management and Social Sciences, Fountain University, Osogbo. Available at  http://www.fountainjournals.com/index.php/fujmas/issue/current or http://fountainjournals.com
  18. Olodo, H. B., Aremu, M. A., Aremu, M. A. & Ajila M. S. (2015). Influence of Packaging and Product Display on Consumer Impulse Buying and Willingness to Buy. Journal of Business and Value Creation (JBVC), 4 (1), 228 – 240.  Published by Department of Marketing, Faculty of Management Sciences, University of Port Harcourt, Rivers State.
  19. Aremu, M. A., Aun, I. I., Aremu, M. A. & Iorkyaa, R. (2015). Customers’ Satisfaction and Organisational Performance in Service Oriented Company. Uniosun International Journal of Management Sciences (UIJMS). 2 (1), 154 – 172.  Published by Faculty of Management Sciences, Osun State University, Okuku Campus, Nigeria 
  20. Mustapha, Y. I., Aremu, M. A., Yusuf, A. B. &  ABDUL, F . A. (2016). The Traditional Marketing Mix Elements: A Literature Review From Islamic Perspective , Fountain Journal of Management & Social Sciences (FUJMAS), 5 (1), 1 – 8.  Published by College of Management and Social Sciences, Fountain University, Osogbo. Available at   http://fountainjournals.com

         International Publications

         Journal in Print

  1. Aremu, M. A. (2008). Bank Consolidation and Marketing Strategy: A Perspective of Nigerian Banking Scenario. Management Stream, Bi-Annual Research International Journal, 1 (9); 7 – 16.  Published by Ishan Institute of Management and Technology, Greater Noida, New Delhi, India. Available on line at  http://www.ishanfamily.com/about.php?id=19&pid=17
  2. Gbadeyan, R. A., Aremu, M. A. & Kadiri, I. B. (2011). Determinants of
    Rent Option in Nigerian Housing Market. International Journal of Management and Administrative Sciences (IJMAS), 1 (1); 9 – 19. Published by Pakistan Society of Business and Management Research, Pakistan for Department of International Business, Universidad, EAFIT, Abierta al mundo (Medellin, Colombia). Indexed and abstracted in Google Scholar and with Ulrich’s Journal Database, Index Copernicus, Cabell’s Directories Database, Open JGate, New Jour, Universe Digital Library. Available on line at http://www.ijmas.org or http://blogs.eafit.edu.co/callforpapers/?p=413
  3. Bamiduro, J. A. & Aremu, M. (2012). Assessment of the Need for and effectiveness of Re-Branding in Nigeria. International Journal of Management and Administrative Sciences (IJMAS), 1 (4); 11 – 22. Published by Pakistan Society of Business and Management Research, Pakistan for Department of International Business, Universidad, EAFIT, Abierta al mundo (Medellin, Colombia). Indexed and abstracted in Google Scholar and with Ulrich’s Journal Database, Index Copernicus, Cabell’s Directories Database, Open JGate, New Jour, Universe Digital Library. Available on line at http://www.ijmas.org or http://blogs.eafit.edu.co/callforpapers/?p=413
  4. Aremu, M. A. & Saka, H. T. (2014). The Impact of Information Technology on Library Management: A Marketing Perspective. Arabian Journal of Business and Management Review (Oman Chapter), 4 (4); 1-10. Published by Sohar University, Oman. Available on line at    http://library.usask.ca/find/ejournals/view.php?id=3280000000004599 or http://www. arabianjbmr.com/pdfs/OM_VOL_4_%284%29/1.pdf
  5. Aremu, M. A. & Oyinloye, O. O. (2014). Relationship between Strategic Management and Firms’ Performance in Nigerian Banking Industry. Arabian Journal of Business and Management Review (Kuwait Chapter), 4 (3); 28 – 41. Published by American University of Kuwait. Available on line at http://library.usask.ca/find/ejournals/ view.php?id= 3280000000004 599 or http://www.arabianjbmr.com/VOL_4_%283%29_KD.php
  6. Aremu, M. A., Aremu, M. A., & Olodo, H. B. (2015). Promoting Effective Organizational Structure as a Means of Enhancing Disaster Management in Nigeria. Pacific Journal of Science and Technology, 16 (1); 182 – 191. Published by Akamai University. Available on line at http://www.akamaiuniversity.us/PJST16_1_182.pdfORhttp://www.akamaiuniversity.us/PJST.htm
  7. Aremu, M. A., Aremu, M. A., & Olodo, H. B. (2015). Impact of Strategic Management on the Performance of Small and Medium Scale Enterprises (SMES) in Nigeria, Journal of Sustainable Development in Africa (JSDA), 17(1); 113 - 126. Published by Clarion University of Pennsylvania, Clarion, Pennsylvania. Available on line at http://www.jsd-africa.com/Jsda/V17No1-Spr15A/PDF/Impact%20of%20Strategic%20Management%20on% 20%20%20the%20Performance.Moriam%20%20Adeyemi%20Aremu.pdf
  8. Aremu, M. A., Gbadeyan, R. A., Sofoluwe, A. O. & Aremu, M. A. (2015). Influence of Homework Assessment on Students’ Motivation and Performance. Kampala International University Journal of Social Sciences (KIUJSS), 4(1); 1 – 9. Published by Faculty of Social Sciences, Kampala International University, Uganda. Available on line at www.kiu.ac.ug.
  9. Aremu, M. A., Mustapha, Y. I., Nageri, Y. & Aremu, M. A. (2015). Product and Technology Innovation and Organizational Performance: Evidence from the Telecommunication Industry, Pacific Journal of Science and Technology, 16 (2), 156 – 165. Published by Akamai University, Hilo, Hawaii, USA. Available on line at http://www.akamaiuniversity.us/PJST16_2_156.pdf
  10. Oladipo, J. A., Aremu, M. A., & Lawal, A. T. (2015). Corporate Social Responsibility Expenditure and Profitability: A Study of Listed Deposit Money Banks in Nigeria, Journal of Sustainable Development in Africa (JSDA), 17(8),44 – 62. Published by Clarion University of Pennsylvania, Clarion, Pennsylvania. Available on line at http://www.jsd-africa.com/Jsda/Vol17No8-Winter15B/PDF/Corporate%20Social%20Responsibility%20 Experience.Bosun%20Lawal.pdf
  11. Aremu, M. A., Gbadeyan, R. A. & Aremu, M. A. (2016). Environmental Factors and Strategic Marketing Planning In Nigerian Insurance Industry, DBA Africa Management Review, 6 (1), 17-30. Published by Department of Business Administration (DBA), School of Business, University of Nairobi. Available on line at http://journals.uonbi.ac.ke/damr
  12. Gbadeyan, R. A., Aremu, M. A., & Adeoti, J. O. (2016), A study of Sources if Health Financing in Nigeria: Implications for Health care Marketers and Planners, Journal of Economics and Business Research, 22(1), 90 – 109. Published by Aurel Vlaicu" University of Arad, Romania. Available on line at http://www.uav.ro/en/journals/jebr

Edited International Conference Proceeding

 

  1. Olujide, J. O., Aremu, M. A. & Akindele, I.T. (2009). Initiating and Developing Indigenous Entrepreneurial Ventures in Nigeria: An Empirical Study from Southwest Nigeria. Proceedings of International Conference on Research and Development, Frida, M. N., Alexander, K., Nwanjo, H. U., Jean, M. A., Gabagambi, D. M., Obua, J. … Oladiran, M. T. & Collins, F. (eds.) 2(3); 131-140. Published by Universite Nationale Du Benin, Cotonou, Republic of Benin.

 

Edited National Conference Proceeding

  1. Aremu, M. A. (2010). Small and Medium Scale Enterprises as a Means of Employment Generation and Capacity Building in Nigeria, Proceedings of fifth Annual Conference of IRDI Research and Development Network, Eyo, J. E., Joseph, F., Rahman, M. G., Isaac, A.Saari, N…. & Sharina, H. R. (eds.) 5 (7); 33 – 40. Conference Centre, University of Ibadan, Ibadan, Nigeria, Oct. 5 – 8. Published by International Research and Development Institute (IRDI).
  2. Aremu, M. A., Ameen, A. O. & Mustapha, A. M. (2015). Election Marketing through Promotion of Electronic Voting System in Nigeria. Proceeding of 4th International Science, Technology, Education, Arts, Management & Social Sciences (iSTEAMS) Conference in collaboration with University of Ilorin, Ilorin, Longe, O. B., Jimoh, R. G. & Ebem, D. U. (eds.) 815 – 830. Published by Research Nexus Africa Networks & The Creative Research Networks.